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Based in Central London, we are an extraordinary team of growth consultants like no other.

Each one of us has specific area of expertise, from SEO to design, from social media advertising to conversion rate optimisation, so that collectively we can deliver your growth project from start to finish without relying on any third parties.
Our success stems from our strong foresight expertise, the ability to execute impeccable strategies and our years of diverse commercial experience across a wide range of verticals.


Michele is our founder and managing partner, as well as a visiting lecturer at one of the leading business schools in the world.
He led consultancy projects with exciting scaleups (Rentuu now part of the Easy group, Gousto, Sparco Fashion, Perkbox, etc.) and corporate ventures (HSBC, Bibby Financial Services, etc.).

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Rachel is a partner at Rock Mission. Her specialities are search engine optimisation (SEO) and search engine marketing (SEM). Prior to joining Rock Mission, she worked at Receipt Bank, helping them scale their customer acquisition strategies effectively.

Diana is our Data Insights Manager, with over 5 years of experience creating strong audience stories for key stakeholders and identifying social and digital growth opportunities through research and industry intelligence. She has previously worked with top-tier international clients such as Adidas, Netflix, Google, the IAAF, HSBC and Endemol Shine.

Lauren joined us as a Social Media Manager with over 5 years experience working for major brands including Coca-Cola, MARS, LVMH, TUI, Dassault Systemes, Volkswagen and CRUK. Her natural ability to plan and execute growth hacking campaigns, manage team members and build client relationships saw her progress to Project Manager.

Cameron is a multidisciplinary graphic designer who specialises in UI/UX design. His ability to understand people allows him to create beautiful, innovative and compelling designs. He’s worked with a range of well established studios in both London and Berlin, creating engaging content for clients including Facebook, Amazon and Tinder.

Our Head of Social Demetrio is a paid and organic social media marketing expert with over 10 years experience. He’s worked at agencies including Starcom MediaVest (Publicis), Ogilvy & Mather and MediaCom (WPP), working with EY, Dell, Alienware, UBS bank, P&G, IBM, Norton Symantec, SanDisk Western Digital & Qatar Financial Center.

Jason, our Full-Stack Developer, has been at Rock Mission for 3 years. Some of his proudest work includes websites for Charlestown Harbour, Project Pulse, Perkbox Culture Awards, Salty Commune, Bottomless Brunch and… this one! Before us, he worked in-house at Puretone, and for a wide range of clients at Sitewizard.

Ajay is our Marketing Executive who specialises in Paid and Organic Social media Marketing. After being self taught in Growth and social media marketing whilst working on a startup during University, Ajay has gone on to work with major companies like HSBC, Bibby Financial, Perkbox, Pando Health and more.

Daniele is our Analytics Consultant. With over 5 years of experience in analytics, and particularly on web analytics, he was previous at Google in Dublin, Dept Agency in the Netherlands and Accenture in Milan. When it comes to tracking, analysing and reporting data, you are in Daniele’s realm.

Kadir is a growth consultant with a passion for resonating with customers, which requires a lot of empathy. He’s after better ways of marketing products without creating over-stimulating ads and saturating people with unnecessary urgency: just the right amount of flirtation.
Kadir builds comprehensive conversion funnels containing ads, videos, landing pages, social media accounts or mobile apps.